The digital era provides you with the endless opportunities to grow your business. It has become easy now to reach your customers and audience, all thanks to the digitization. However, staying at the top is still an ongoing battle. When it comes to having an online presence, the rule is quite simple. If you listed amidst the top players, then you have affair, chances of a getting good share of business and increasing the conversion rate. If you are nowhere near the top positions, then you might even struggle to generate traffic to your website.
According to the digital marketing experts, strategies such as search engine optimization (SEO), social media optimization (SMO), search engine marketing (SEM), social media marketing (SMM). Choosing out one of them could be a complex task. Let’s discuss these strategies first, before arriving at any conclusion.
SEO- Search engine optimization is an organic search, which means that the traffic, which you get due to it on your website is for free. It is all about improving the ranking of your website in search engines search results pages, through the help of relevant keywords which describe the nature and the objective of your business. These keywords are placed in the content of your website’s webpage. The ranking is improved by optimizing the website in accordance with the SEO techniques. It includes adding relevant keywords in the Title, Meta tags, content and Meta description, frequently updating a website and increasing the speed at which it loads on a desktop and mobile device.
SMO- Social media optimization simply means developing your business profile on the social media channels. Creating a page on social media channels such as Facebook, Twitter, LinkedIn, Instagram, etc. would provide you an opportunity to promote your business to the masses.
SEM- Search engine marketing is a premium concept, wherein you get paid traffic to your website. This paid traffic could be gained through the platforms such as Google, AdWords, Yahoo!, Microsoft adCenter and Search Marketing. You can create your own ads to get the website traffic.
SMM- Social media marketing is another premium concept of promoting your business on social media channels. You can run paid campaigns about your business to get visitors to your business page and website. You could even make use of paid ads to steal the spot.
What to choose?
SEO is a slow, but proven process. It may take months, even years to derive the results, but these results are long-lasting. SEM gives you instant results, but maybe for shorter durations. Same is applicable for SMO and SMM. SMO is a slow and steady process where strategies are crafted to stimulate growth, whereas SMM provides you instant results through paid campaigns.
Choosing either of them depends solely upon your business needs and your budget. If you have a small scale business and you can’t afford to shell out huge amounts on promotional activities, then SEO should be your first resort. If you can afford to spare out some extra bucks, then hands down SEM I unbeatable.
The ideal strategy should be to use SEO and SMO at the time of inception and then switch over to the premium players SEM and SMM, once you start receiving some pecuniary returns. No matter whatever your business objective is, Calgary search engine optimization expert Server Center thrives to give you the real deal for your money, by providing result-oriented services. Whether it’s SEO or SMM, we assure hundred percent results.